Brief

The Rainy Day quattro® Kit was created to make rain synonymous with quattro® – the Audi all-wheel drive system that isn’t afraid of wet weather. Using a large custom-made stencil and water-repellant spray, we found a way to make our message appear whenever it rained. Designed in-house with premium packaging materials expected from a luxury brand like Audi, we distributed the kit to our dealers nationwide so they could implement their own guerilla campaigns. So whether it was at a dealership or throughout a city, the forecast called for quattro®. 

 

Services

Graphic Design
Packaging Design
Campaign

AudiAudi
AudiAudi
AudiAudi
AudiAudi
AudiAudi
AudiAudi
AudiAudi