Brief

As America’s largest clothing retailer; Old Navy’s brand was in need of spirit, style and substance. An iconic American brand had grown chaotic and meaningless amongst new competition. With a new brand positioning the embraced all American families; mixed race families, adopted and foster children, same-sex parents, etc. This brand strategy and visual identity was designed to celebrate and embrace this changing cultural landscape and bring this new Americana to 9 new markets in 3 different continents. A new identity that stands for everyone together and included. As lead designer; a new logo, monogram, type system and color palette were integrated across all in store experiences, online e-commerce communications, global store opening programs and their private credit card program.

Services

Brand Strategy
Visual Identity & Collateral
Digital & Environmental Design

Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.
Brand identity for Old Navy clothing retail store rebrand.Brand identity for Old Navy clothing retail store rebrand.