Brief

In a time where a famous, iconic city is going through a bit of an identity crisis; the SF show intends to reward and celebrate the best, strangest, creative advertising work in the city. With artist, freaks, eccentrics, hippies and whatnot are being displaced into the streets in exchange for condos and tech busses (I’m not judging here, just expressing the concept) our diverse culture is changing. For better or worse, the SF Show wanted to embrace this new expression and it’s new awards program with a new identity. One that is designed to change, adjust and express it’s own weird identity. 

Services

Brand Strategy
Visual Identity & Collateral
App Design

Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.
Brand identity for ths SF Show Awards retail store rebrand.Brand identity for ths SF Show Awards retail store rebrand.