More selected projects

REFINERY GROOMING CLUB

REFINERY GROOMING CLUB
where refined men go to groom
VENABLES BELL + PARTNERS

VENABLES BELL + PARTNERS
branding progress is unstoppable

OLD NAVY

OLD NAVY
a global brand for an American icon
SF SHOW

SF SHOW
a brand to bring weird back to boring
AUDI

AUDI
forecast calls for quattro
BLENDER WORKSPACE

BLENDER WORKSPACE
a brand for the newest way to work
OAKLEY HOMEFRONT

OAKLEY HOMEFRONT
a gamefied consumer loyalty program
THE OLD NAVY CARD

THE OLD NAVY CARD
the credit card with a rewarding fashion sense
STARLIGHT TATTOO

STARLIGHT TATTOO
a brand for the secret society
BULLDOG GIN

BULLDOG GIN
a social adventure app served with a spritz
BOOTLEG MARKET

BOOTLEG MARKET
boots are timeless storytellers

Oakley Homefront

Brief

How does a product oriented retail brand engage with loyal consumers in a demographic that’s not keen on spending additional money for additional benefits? The solution: a digital gamified loyalty program where winning unlocks tiered levels of exclusive content, curated experiences, and special limited-edition product. 

 

Services

Brand Strategy
Visual Identity & Collateral
App Design

SEAN_LOPANO_OAKLEY_20160108 (1)SEAN_LOPANO_OAKLEY_20160108 (1)
SEAN_LOPANO_OAKLEY_20160108 (2)SEAN_LOPANO_OAKLEY_20160108 (2)
SEAN_LOPANO_OAKLEY_20160108 (3)SEAN_LOPANO_OAKLEY_20160108 (3)
SEAN_LOPANO_OAKLEY_20160108 (5)SEAN_LOPANO_OAKLEY_20160108 (5)
SEAN_LOPANO_OAKLEY_20160108 (6)SEAN_LOPANO_OAKLEY_20160108 (6)
SEAN_LOPANO_OAKLEY_20160108 (7)SEAN_LOPANO_OAKLEY_20160108 (7)
SEAN_LOPANO_OAKLEY_20160108 (8)SEAN_LOPANO_OAKLEY_20160108 (8)
SEAN_LOPANO_OAKLEY_20160108SEAN_LOPANO_OAKLEY_20160108

More selected projects

REFINERY GROOMING CLUB

REFINERY GROOMING CLUB
where refined men go to groom
VENABLES BELL + PARTNERS

VENABLES BELL + PARTNERS
branding progress is unstoppable

OLD NAVY

OLD NAVY
a global brand for an American icon
SF SHOW

SF SHOW
a brand to bring weird back to boring
AUDI

AUDI
forecast calls for quattro
BLENDER WORKSPACE

BLENDER WORKSPACE
a brand for the newest way to work
OAKLEY HOMEFRONT

OAKLEY HOMEFRONT
a gamefied consumer loyalty program
THE OLD NAVY CARD

THE OLD NAVY CARD
the credit card with a rewarding fashion sense
STARLIGHT TATTOO

STARLIGHT TATTOO
a brand for the secret society
BULLDOG GIN

BULLDOG GIN
a social adventure app served with a spritz
BOOTLEG MARKET

BOOTLEG MARKET
boots are timeless storytellers