Blender Workspace

Defining Madison Avenue’s newest way to work, fluidly.

Brief

Blender reimagines the shared alternative workspace by offering more than just a space to do work. Instead, they cater to a lifestyle that redefines the work-life balance by providing business resources, exclusive membership benefits, and a wealth of hospitality-driven services for small business. We crafted a memorable visual language and identity for the new brand, and created conceptual ways to communicate Blender’s unique mix of accessible exclusivity.