Starline brings C.B.D. enhancements and the finest ingredients to a range of different gourmet food products. From chocolates and candies to ice cream, juice cleanses and horchata blends. Our inspiration for Starline’s brand experience came through juxtaposition of feature and benefit — allowing the brand and packing to provide the same benefits the features of the products bring. In short, packaging that relaxes, calms, gives a sense of center and peace before one opens or consumes the product.
Starline was a conceptual exercise brought to 22Squared in 2019. We’re hoping to bring this project into production in the coming year. Let’s keep our fingers crossed.
Naming & Copywriting: Mara Evans & Joey Henson